Traditional Media Used | Pure Clay Your Way | Official TV Ad



Traditional Media Used: TV Advertisement:


L'Oreal also used traditional marketing tools in this campaign. They created a 15 second, and a 30 second Tv Advertisement which ran across 5 Capital Cities in Australia- Perth, Adelaide, Sydney, Brisbane, and Melbourne. It began on the 9th April and is currently still running. It effectively combines visual images, sound, motion, and slogans in order to reach the target market and reveal the products specific benefits.

During the Ad, L'Oreal shows 5 different woman all of different race and who have different skin types - This allows a wider market to connect with this campaign, as women from all over the world can relate.

In relation to consumer behaviour, this Ad taps into the Need Recognition' step as it  shows consumers what it might feel like to use this product- to have soft glowing skin. Consumers might not have felt like they needed this product to begin with, but after seeing the Ad, and visible results they may then be encouraged to go out and buy the product.





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