L'Oreal Pure Clay Mask Campaign



L'Oreal Pure Clay Mask





L'Oreal Paris was founded in 1953, and has risen to become the largest cosmetic company in the world specialising in skin care, makeup, hair care, sun protection, perfume, and hair colour. As a global company it is present in over 130 countries across 5 continents. L'oreal hosts a number of other well-known cosmetic companies including Garner, Maybelline, Lancome, and Kiehl's, as well as perfume brands Ralph Lauren and Giorgio Armani. The company's missions is to provide the best in cosmetics innovation to women and men around the world with respect to their diversity. 

 This global cosmetic giant is currently running a campaign to promote their new beauty product "L'Oreal Clay Masks". This blog will explore how they went beyond traditional marketing tools such as TV Advertisements and explored newer digital marketing tools such as Snapchat and Instagram in order to reach their target audience.








          
          








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