L'Oreal Pure Clay Masks Marketing Campaign

Did it reach the Target Audience? L'Oreal has a very broad target market of females aged between 20-55 years of age including all genders, cultures and race. This means they need to use platforms that have the capacity to reach wide markets. It is no wonder they decided to use Snapchat and Instagram. Snapchat Audience Demographic: 70% of users are female. 71% of users are under 34 years of age  Omnivore Statistics Instagram Audience Demographic: 68% of users are female 59% of internet users between 18-29 use Instagram and 33% of internet users between the 30-49 use Instagram Omnicore Statistics By using a range of traditional and digital media platforms, L'Oreal was able to reach a much larger scale of women. Each element used helped to reinforce the campaign message that they have products for all women, and to embrace your diversity!  The campaign evoked an emotional response from viewers rather than rational. Consumers wanted t...

Traditional Media Used: TV Advertisement: L'Oreal also used traditional marketing tools in this campaign. They created a 15 second, and a 30 second Tv Advertisement which ran across 5 Capital Cities in Australia- Perth, Adelaide, Sydney, Brisbane, and Melbourne. It began on the 9th April and is currently still running. It effectively combines visual images, sound, motion, and slogans in order to reach the target market and reveal the products specific benefits. During the Ad, L'Oreal shows 5 different woman all of different race and who have different skin types - This allows a wider market to connect with this campaign, as women from all over the world can relate. In relation to consumer behaviour, this Ad taps into the Need Recognition' step as it  shows consumers what it might feel like to use this product- to have soft glowing skin. Consumers might not have felt like they needed this product to begin with, but after seeing the Ad, and visible results they ma...

Digital Media Tools - Snapchat Filter and Influencers L'Oreal's target market is all women aged between 20-55 years of age placing an enormous emphasis on promoting diversity and providing products to all women with all types of skin whilst celebrating individuality. In all previous marketing campaigns, L'oreal have successfully created a brand image of confidence and authenticity, by promoting the slogan 'Because you're worth it"- This campaign for Pure Clay Masks is no different. It celebrates all women with all skin types because they have products to suit everyone.  They are the first global company to use Snapchat on this kind of scale. The campaign across snapchat included a specialised lens promotion filter designed in house, as well as implementing an influencer program meaning over 2000 female influencers posted photos of themselves using the clay masks.  Kristen Comings, VP of Integrated consumer communications at L'Oreal Paris reve...

                INTRODUCTION TO THE CAMPAIGN                                        In this campaign, L'Oreal endeavours to swop traditional advertising methods with more innovative Digital Media tools in order to reach a larger scale of women around the world. This allowed their target audience of females aged between 20-55 to be active participants in the campaign. The main feature of the campaign was the snapchat filter which allowed their audience to envision the product on their faces meaning they felt more connected to the brand. This feature was also accompanied further by endorsing influencers on Instagram and promoting hashtags, as well as a 15 second tv advertisements, snapchat and Instagram paid ads and flyers and emails regularly given out. There is a very high chance that you have seen some form of promotional material re...

L'Oreal Pure Clay Mask L'Oreal Paris was founded in 1953, and has risen to become the largest cosmetic company in the world specialising in skin care, makeup, hair care, sun protection, perfume, and hair colour. As a global company it is present in over 130 countries across 5 continents. L'oreal hosts a number of other well-known cosmetic companies including Garner, Maybelline, Lancome, and Kiehl's, as well as perfume brands Ralph Lauren and Giorgio Armani.  The company's missions is to provide the best in cosmetics innovation to women and men around the world with respect to their diversity.  This global cosmetic giant is currently running a campaign to promote their new beauty product "L'Oreal Clay Masks". This blog will explore how they went beyond traditional marketing tools such as TV Advertisements and explored newer digital marketing tools such as Snapchat and Instagram in order to reach their target ...