L'Oreal Pure Clay Masks Marketing Campaign

Campaign Effectiveness: SUCCESS                                           I can personally say that I was bombarded with this campaign. Every social media platform I had, I saw this campaign advertised on, whether that was a Snapchat filter, a Snapchat Ad, an Instagram Advertisement or Tv Advertisement, as well as famous influencers posting about the product. This prompted me personally to go out and want to buy the product as I was seeing it everywhere. I'd never heard of a clay mask until my social feeds began to be flooded with this product. As the campaign is still running, there is limited articles on the success on it, however it is clear by the number of hashtags and reposts on instagram that it certainly made a significant impact across social media. The use of snapchat in conjunction with Instagram, Twitter, Pinterest, Facebook and Y...

Did it reach the Target Audience? L'Oreal has a very broad target market of females aged between 20-55 years of age including all genders, cultures and race. This means they need to use platforms that have the capacity to reach wide markets. It is no wonder they decided to use Snapchat and Instagram. Snapchat Audience Demographic: 70% of users are female. 71% of users are under 34 years of age  Omnivore Statistics Instagram Audience Demographic: 68% of users are female 59% of internet users between 18-29 use Instagram and 33% of internet users between the 30-49 use Instagram Omnicore Statistics By using a range of traditional and digital media platforms, L'Oreal was able to reach a much larger scale of women. Each element used helped to reinforce the campaign message that they have products for all women, and to embrace your diversity!  The campaign evoked an emotional response from viewers rather than rational. Consumers wanted t...

Traditional Media Used: TV Advertisement: L'Oreal also used traditional marketing tools in this campaign. They created a 15 second, and a 30 second Tv Advertisement which ran across 5 Capital Cities in Australia- Perth, Adelaide, Sydney, Brisbane, and Melbourne. It began on the 9th April and is currently still running. It effectively combines visual images, sound, motion, and slogans in order to reach the target market and reveal the products specific benefits. During the Ad, L'Oreal shows 5 different woman all of different race and who have different skin types - This allows a wider market to connect with this campaign, as women from all over the world can relate. In relation to consumer behaviour, this Ad taps into the Need Recognition' step as it  shows consumers what it might feel like to use this product- to have soft glowing skin. Consumers might not have felt like they needed this product to begin with, but after seeing the Ad, and visible results they ma...